We are really excited to test out the Mothership digital platform and community in real life with moms and future moms in a one-month pilot-run this November! We’re kicking off fundraising for this pilot on Sunday, September 9th at 2:00 p.m. with the launch of the Friends with Health Benefits crowdfunding campaign!
Here’s a quick FAQ about the campaign:
- Why is it called Friends with Health Benefits? Moms and future moms who participate in the pilot will have access to credible information on nutrition for fertility, pregnancy, and early childhood from dietitians who are also moms. They’ve been there and understand the challenging practical realities of motherhood like mom friends, but they are also trained in nutrition science and can help apply advice to everyday life as a mom. These dietitians will teach virtual classes, host Q&A sessions, facilitate support and interest groups, and curate resources. Participating moms and future moms will also be able to connect with others with similar food and nutrition interests through the support and interest groups.
- What is the fundraising goal? $12,500
- How long will the campaign run? 5 weeks
- How will the funds be used? Money raised will go towards supporting 6-7 diverse dietitians and up to 150 moms and future moms to participate in the one-month pilot. It will also support data collection and evaluation.
- What’s so important about a pilot, anyway? We’ll use the data gathered from the pilot to seek out additional grants, donors, and partnerships to support the program, further develop a sustainable nonprofit business model, and improve the platform experience for the modern parent.
- What are the campaign details? This is like a Kickstarter campaign. You back the pilot with a donation, and we provide a reward for your support.
Here are the various backer levels and rewards:
- $19: Recipes! PDF of recipes from Mothership Certified dietitians who will be teaching virtual classes, hosting Q&A sessions, facilitating support and interest groups, and curating resources during the pilot.
- $39: Tote Bag & Recipes! Recipe PDF + Mothership tote bag
- $79: Pilot Participation Package! Recipe PDF + Mothership tote bag + participation in the pilot
- $109: Pilot Gift Package! Recipe PDF + Mothership tote bag for you + gifted participation in the pilot (your choice to give it to a friend or sponsor a low-income mom or future mom) + tote bag for the mom or future mom who receives your gift
- $149: Buy One, Give One Package! Recipe PDF + Mothership tote for you + pilot participation for you + gifted pilot participation + tote bag for the mom or future mom who receives your gift
- $250: Bronze Sponsor! 3 pilot participation packages to be used or gifted as you choose + recognition as a Bronze sponsor on the Mothership website
- $500: Silver Sponsor! 6 pilot participation packages to be used or gifted as you choose + recognition as a Silver sponsor on the Mothership website + a 1-hour virtual nutrition counseling session with one of the Mothership Certified dietitians
- $1,000: Gold Sponsor! 12 pilot participation packages to be used or gifted as you choose + recognition as a Gold sponsor on the Mothership website+ two 1-hour virtual nutrition counseling sessions with one of the Mothership Certified dietitians
- $5,000: Platinum Sponsor! 50 pilot participation packages to be used or gifted as you choose + recognition as a platinum sponsor on the Mothership website + five 1-hour virtual counseling sessions with one of the Mothership Certified dietitians
Stay tuned for the campaign launch on Sunday at 2:00 p.m.!
Thank you for your support!
President & CEO